James has worked in the Insurance industry for over 20 years. His experience spans Insurance strategy, product development, website and customer journey development, technical claims and controls and product and channel leadership. He started his career in AXA focusing on personal lines and became Chief Underwriting Officer for the AXA Travel Insurance business manufacturing Insurance and Assistance products and services globally.
James has also set up and managed broker distribution for British Gas and managed the Appointed Representative model whilst being the Commercial Director for Broking for John Lewis Financial Services. James has created new innovative, customer needs led propositions within well-established insurance businesses as well as advising on strategy as a Director of a start-up organisation.
James started as Insurance Director in Bionic in January 2024 and will bring his experience of across the insurance lifecycle and his focus on good customer outcomes. James is driven by the desire to create positive customer outcomes through product and service delivery and ensuring innovative design is fostered in the customer proposition.
