Bionic Group acquires BusinessComparison
We are delighted to announce the acquisition of BusinessComparison by the Bionic Group, subject to FCA approval.
BusinessComparison specialises in helping UK SMEs compare and switch a wide range of essential services, including energy, finance, banking, insurance, telecoms, and payment solutions. It does this by leveraging its proprietary technology, website, and significant digital marketing knowledge and experience to match SMEs to the most suitable product provider to meet their needs.
Bionic CEO, Paul Galligan, said “The acquisition of BusinessComparison cements Bionic’s position as the leading platform to help UK SMEs sort all their business essentials. Philip and the team have achieved a vast amount in a short time and their business is highly complementary to Bionic with our shared ambition to leverage technology, data and human expertise to deliver a world class customer experience.”
The acquisition of Business Comparison will be the fifth bolt on acquisition to Bionic Group since ECI, the leading growth focused private equity firm, invested in 2017.
Richard Chapman, Partner at ECI, added: “This acquisition will allow Bionic to help even more SMEs sort their business essentials. We are delighted to welcome BusinessComparison to the group and look forward to working with the combined business as they continue to grow organically and through M&A.”
BusinessComparison, based in Chester, was founded in 2015 by Digitonomy Ltd under the leadership of Philip Brennan, who will continue to run the business and its team under the Bionic Group.
Philip said “We are all excited to join the Bionic Group and work alongside a team with the same ethos as ours – to make it radically easier for SMEs to sort their business essentials in one place, saving them time and money. This acquisition will provide us with the investment we require to allow us to accelerate and deliver the next phase of our growth.”
Tim Moss, CEO of Digitonomy Limited, added “From the incorporation of BusinessComparison it was clear their growth potential was significant. Over the last couple of years BusinessComparison has extended its product offering and footprint to become a market leader in Comparison services for SMEs. We wish Philip and his team the very best on the next phase of their exciting growth journey and are happy to be leaving the business in such capable hands with the Bionic Group and ECI Partners.”