[{"data":1,"prerenderedAt":322},["ShallowReactive",2],{"schema:\u002Fblog\u002Fhow-to-get-big-attention-for-your-small-business":3},{"elements":4,"system":317},{"post__title":5,"post__summary":9,"post__content":12,"post__author":98,"post__reviewer":170,"splash_title":174,"splash_subtitle":177,"publish_date":180,"updated_date":184,"url":186,"read_time":189,"tags":192,"seo__meta_title":195,"seo__meta_description":197,"seo__add_no_index_tag":199,"seo__canonical_url":202,"related_articles":204,"categories":208,"hero_image":258,"mobile_hero_image":270,"thumbnail_image":279,"show_on_index_page":288,"hide_splash":294,"hide_author":298,"hide_reviewer":302,"hide_tags":305,"show_jump_links":309,"featured":313},{"name":6,"type":7,"value":8},"Title","text","How to get big attention for your small business",{"name":10,"type":7,"value":11},"Summary","Small businesses are the backbone of our communities but even they need a little help sometimes. Here's five ways larger companies can help SMEs this summer. ",{"images":13,"linkedItemCodenames":36,"linkedItems":42,"links":94,"name":95,"type":96,"value":97},[14,20,24,28,32],{"description":15,"imageId":16,"url":17,"height":18,"width":19},"Local fruit and veg stall with a range of apples and oranges on display","bb9eae65-2078-411b-a1d3-181a3ea48eb2","https:\u002F\u002Fassets-eu-01.kc-usercontent.com:443\u002F77bbf83a-1306-0152-fea5-3b5eaf937634\u002F1fac1dea-2543-46a8-9535-0d4e2a76e80a\u002FContentpack-06.jpg",629,1201,{"description":21,"imageId":22,"url":23,"height":18,"width":19},"Hands typing on computer keyboard with heart social media logo and 497 and thumbs up social media logo with 74","884659bd-c95e-4877-8846-62c02670e771","https:\u002F\u002Fassets-eu-01.kc-usercontent.com:443\u002F77bbf83a-1306-0152-fea5-3b5eaf937634\u002F0c5c70aa-761e-4755-b153-1b5378489015\u002FContentpack-07.jpg",{"description":25,"imageId":26,"url":27,"height":18,"width":19},"People sat in office looking at business campaigns on a computer screen","88861e03-bb27-4dc7-8020-684f861fd230","https:\u002F\u002Fassets-eu-01.kc-usercontent.com:443\u002F77bbf83a-1306-0152-fea5-3b5eaf937634\u002F54568705-8502-4fc2-9549-f44e205fc0ca\u002FContentpack-08.jpg",{"description":29,"imageId":30,"url":31,"height":18,"width":19},"Woman in orange jumper being a business mentor to a man in a blue shirt","3779cab9-1198-4805-bf5b-8d8955bf235f","https:\u002F\u002Fassets-eu-01.kc-usercontent.com:443\u002F77bbf83a-1306-0152-fea5-3b5eaf937634\u002F10339613-7fe0-4328-942c-e0919e39dfaa\u002FContentpack-09.jpg",{"description":33,"imageId":34,"url":35,"height":18,"width":19},"Specialist make up bottles in box to promote small business expert knowledge","73280cf8-e60d-4e95-8e1f-f7fbec09ede9","https:\u002F\u002Fassets-eu-01.kc-usercontent.com:443\u002F77bbf83a-1306-0152-fea5-3b5eaf937634\u002F30332aba-93c8-4d5d-a9d0-41e6c13c0aa8\u002FContentpack-10.jpg",[37,38,39,40,41],"c4998d04_06dc_0191_43ee_50169bc9a1af","e26a0614_0e96_0164_0323_0aa8031aa604","n2846f923_c1a2_01b6_abdf_bdfbe4abc1ba","n236cd20d_1fdc_01b9_d3f4_95e7f20120bb","f281a842_7962_01e6_7a32_fa4648f84423",[43,58,67,76,85],{"elements":44,"system":51},{"text":45,"anchor_id":48},{"name":46,"type":7,"value":47},"Text","Hit up big businesses directly  \n",{"name":49,"type":7,"value":50},"Anchor ID","hit-up-big-businesses-directly\n",{"codename":37,"collection":52,"id":53,"language":52,"lastModified":54,"name":53,"sitemapLocations":55,"type":56,"workflowStep":57,"workflow":57},"default","c4998d04-06dc-0191-43ee-50169bc9a1af","2023-06-29T14:29:38.5034411Z",[],"anchor_tag",null,{"elements":59,"system":64},{"text":60,"anchor_id":62},{"name":46,"type":7,"value":61},"Become a social butterfly ",{"name":49,"type":7,"value":63},"become-a-social-butterfly",{"codename":38,"collection":52,"id":65,"language":52,"lastModified":54,"name":65,"sitemapLocations":66,"type":56,"workflowStep":57,"workflow":57},"e26a0614-0e96-0164-0323-0aa8031aa604",[],{"elements":68,"system":73},{"text":69,"anchor_id":71},{"name":46,"type":7,"value":70},"Keep an eye on campaigns ",{"name":49,"type":7,"value":72},"keep-an-eye-on-campaigns",{"codename":39,"collection":52,"id":74,"language":52,"lastModified":54,"name":74,"sitemapLocations":75,"type":56,"workflowStep":57,"workflow":57},"2846f923-c1a2-01b6-abdf-bdfbe4abc1ba",[],{"elements":77,"system":82},{"text":78,"anchor_id":80},{"name":46,"type":7,"value":79},"Find a business mentor ",{"name":49,"type":7,"value":81},"find-a-business-mentor ",{"codename":40,"collection":52,"id":83,"language":52,"lastModified":54,"name":83,"sitemapLocations":84,"type":56,"workflowStep":57,"workflow":57},"236cd20d-1fdc-01b9-d3f4-95e7f20120bb",[],{"elements":86,"system":91},{"text":87,"anchor_id":89},{"name":46,"type":7,"value":88},"Make the most out of your expert knowledge \n",{"name":49,"type":7,"value":90},"make-the-most-out-of-your-expert-knowledge\n",{"codename":41,"collection":52,"id":92,"language":52,"lastModified":54,"name":92,"sitemapLocations":93,"type":56,"workflowStep":57,"workflow":57},"f281a842-7962-01e6-7a32-fa4648f84423",[],[],"Content","rich_text","\u003Cp>Small businesses&nbsp;have it tough sometimes. Simply being passionate&nbsp;about what you do isn't enough to convince people of your product or service, which means it can be difficult to&nbsp;attract&nbsp;customers&nbsp;when starting out.&nbsp;\u003C\u002Fp>\n\u003Cp>Even if you're convinced that your business is the best at what it does, it might still be met with scepticism by customers when you first arrive on the scene. You can be left wondering what you have to do to convince people to give you a go.\u003C\u002Fp>\n\u003Cp>And that's before bigger businesses muscle in on your scene. Even if you've spent years building up a loyal customer base, you could find they're as flighty as anyone if a well-known chain opens up just around the corner. Just ask any independent \u003Ca href=\"https:\u002F\u002Fbionic.co.uk\u002Fblog\u002Fultimate-guide-to-running-a-cafe\u002F\">cafe or coffee shop\u003C\u002Fa> owner how the arrival of a Costa or Starbuck has hit their business.\u003C\u002Fp>\n\u003Cp>But things could be changing. The pandemic has given us all a wake-up call when it comes to supporting small businesses. So much so, even some of the country's biggest businesses are spreading the \u003Ca href=\"https:\u002F\u002Ftwitter.com\u002Fsearch?q=%23shopsmall&amp;src=recent_search_click&amp;f=live\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\">#shopsmall\u003C\u002Fa> message.&nbsp;\u003C\u002Fp>\n\u003Cp>But how can bigger&nbsp;companies&nbsp;offer support? And how do&nbsp;small businesses&nbsp;get them to notice&nbsp;in the first place?&nbsp;\u003C\u002Fp>\n\u003Cp>Here are some ways your small business can collaborate with big businesses and spread the word about shopping small and local.\u003C\u002Fp>\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"c4998d04_06dc_0191_43ee_50169bc9a1af\">\u003C\u002Fobject>\n\u003Cfigure data-asset-id=\"bb9eae65-2078-411b-a1d3-181a3ea48eb2\" data-image-id=\"bb9eae65-2078-411b-a1d3-181a3ea48eb2\">\u003Cimg src=\"https:\u002F\u002Fassets-eu-01.kc-usercontent.com:443\u002F77bbf83a-1306-0152-fea5-3b5eaf937634\u002F1fac1dea-2543-46a8-9535-0d4e2a76e80a\u002FContentpack-06.jpg\" data-asset-id=\"bb9eae65-2078-411b-a1d3-181a3ea48eb2\" data-image-id=\"bb9eae65-2078-411b-a1d3-181a3ea48eb2\" alt=\"Local fruit and veg stall with a range of apples and oranges on display\">\u003C\u002Ffigure>\n\u003Ch2>1. Hit up big businesses directly&nbsp;&nbsp;\u003C\u002Fh2>\n\u003Cp>If&nbsp;you’re&nbsp;a local business&nbsp;and&nbsp;sell&nbsp;products&nbsp;that&nbsp;may&nbsp;appeal to&nbsp;a&nbsp;wider customer&nbsp;base,&nbsp;then why not directly approach some larger companies to see if they would consider stocking your&nbsp;items?&nbsp;&nbsp;\u003C\u002Fp>\n\u003Cp>As a local baker,&nbsp;for example,&nbsp;you could head to your&nbsp;nearest&nbsp;supermarkets to see&nbsp;if&nbsp;they’d&nbsp;be interested in selling your goods to their counters.&nbsp;&nbsp;\u003C\u002Fp>\n\u003Cp>Don’t&nbsp;just limit yourself to the likes of Sainsbury's, Tesco and Aldi though, get creative.&nbsp;If&nbsp;you’re&nbsp;a dab hand at&nbsp;crafting&nbsp;specialist&nbsp;oriental&nbsp;deserts,&nbsp;then approach some of the bigger Chinese supermarkets.&nbsp;Think outside the box to work out where your product&nbsp;would best fit&nbsp;within the&nbsp;wider&nbsp;market.&nbsp;\u003C\u002Fp>\n\u003Cp>Maybe you’re&nbsp;an&nbsp;independent butcher with a great reputation&nbsp;in the surrounding community? You could&nbsp;head&nbsp;into some&nbsp;local restaurants&nbsp;to&nbsp;see if&nbsp;they’d&nbsp;like to sample your goods&nbsp;and start using you as a&nbsp;regular&nbsp;source of produce. This could be a win for both parties as people are becoming more conscious of carbon footprints and the impact of using locally sourced food.&nbsp;\u003C\u002Fp>\n\u003Cp>Supermarket giants like&nbsp;Tesco&nbsp;and&nbsp;Sainsbury's stock&nbsp;a lot of well-known&nbsp;branded products, but&nbsp;you’ll&nbsp;notice they also&nbsp;regularly&nbsp;introduce unique items&nbsp;and support small produce sellers&nbsp;too.&nbsp;\u003C\u002Fp>\n\u003Cp>To become a supplier for stores like Sainsbury's,&nbsp;you’ll&nbsp;have to have a \u003Ca href=\"https:\u002F\u002Fwww.ifst.org\u002Faccreditation-schemes\u002Fsafe#:~:text=SALSA%20accreditation%20has%20been%20designed,in%20safe%20and%20legal%20manner\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\">SALSA accreditation\u003C\u002Fa> (Safe and Local Supplier Approval) but&nbsp;if you already have one of these&nbsp;you’re&nbsp;well on your way.&nbsp;It’s&nbsp;a&nbsp;pretty&nbsp;simple&nbsp;process&nbsp;from there, all you&nbsp;have to&nbsp;do is visit \u003Ca href=\"https:\u002F\u002Fhelp.sainsburys.co.uk\u002Fhelp\u002Fproducts\u002FBecoming_a_supplier\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\">Sainsbury’s&nbsp;site\u003C\u002Fa> and&nbsp;sign up&nbsp;to be a supplier&nbsp;using the form.&nbsp;It’s&nbsp;as&nbsp;easy&nbsp;as that.&nbsp;&nbsp;\u003C\u002Fp>\n\u003Cp>If&nbsp;you’re&nbsp;looking to&nbsp;provide&nbsp;products for&nbsp;\u003Ca href=\"https:\u002F\u002Fbionic.co.uk\u002Fblog\u002Fbest-uk-cities-for-independent-businesses\u002F\">independent businesses\u003C\u002Fa>&nbsp;rather than corporate supermarkets,&nbsp;it could be worth trying out a more lo-fi approach. Print out some business cards,&nbsp;covering letters&nbsp;and&nbsp;photos of your products so the businesses&nbsp;you’re&nbsp;visiting can see&nbsp;exactly&nbsp;what you do.&nbsp;If you have a specific niche,&nbsp;then make sure you highlight this&nbsp;as well as anything that makes you stand out from the crowd.&nbsp;&nbsp;\u003C\u002Fp>\n\u003Cp>For example, if&nbsp;you’re&nbsp;all about&nbsp;baking&nbsp;gluten-free cakes or vegan&nbsp;specialities,&nbsp;food shops&nbsp;are always looking for more ways to&nbsp;be&nbsp;mindful of everyone’s&nbsp;dietary&nbsp;needs so would&nbsp;probably&nbsp;welcome&nbsp;new product suggestions.&nbsp;&nbsp;\u003C\u002Fp>\n\u003Cp>From&nbsp;the&nbsp;visit,&nbsp;just start a conversation.&nbsp;You’ll&nbsp;be getting your products out there for more people to see and the supermarkets&nbsp;will be introducing&nbsp;new&nbsp;items&nbsp;and creating a buzz for their own sales.&nbsp;It’s&nbsp;a win-win&nbsp;for both parties.&nbsp;&nbsp;\u003C\u002Fp>\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"e26a0614_0e96_0164_0323_0aa8031aa604\">\u003C\u002Fobject>\n\u003Cfigure data-asset-id=\"884659bd-c95e-4877-8846-62c02670e771\" data-image-id=\"884659bd-c95e-4877-8846-62c02670e771\">\u003Cimg src=\"https:\u002F\u002Fassets-eu-01.kc-usercontent.com:443\u002F77bbf83a-1306-0152-fea5-3b5eaf937634\u002F0c5c70aa-761e-4755-b153-1b5378489015\u002FContentpack-07.jpg\" data-asset-id=\"884659bd-c95e-4877-8846-62c02670e771\" data-image-id=\"884659bd-c95e-4877-8846-62c02670e771\" alt=\"Hands typing on computer keyboard with heart social media logo and 497 and thumbs up social media logo with 74\">\u003C\u002Ffigure>\n\u003Ch2>2. Become a social butterfly\u003C\u002Fh2>\n\u003Cp>The power of \u003Ca href=\"https:\u002F\u002Fbionic.co.uk\u002Fblog\u002Ften-ways-to-promote-your-business-for-free\u002F\">social media\u003C\u002Fa>&nbsp;shouldn’t&nbsp;be&nbsp;underestimated,&nbsp;and a single tweet can cause a surge in custom&nbsp;for&nbsp;a small business.&nbsp;&nbsp;\u003C\u002Fp>\n\u003Cp>At&nbsp;Christmas,&nbsp;giants&nbsp;such as Cadbury's and Tesco all took to their social accounts to encourage their own customers to&nbsp;shop small&nbsp;instead&nbsp;after a difficult year. Many&nbsp;social media users&nbsp;marvelled&nbsp;at the fact that&nbsp;these massive companies&nbsp;were&nbsp;actively&nbsp;encouraging customers to go&nbsp;elsewhere&nbsp;but&nbsp;praised&nbsp;the&nbsp;positive&nbsp;initiative.&nbsp;&nbsp;\u003C\u002Fp>\n\u003Cp>But you&nbsp;don’t&nbsp;have to just sit around and wait for the likes of Cadbury's to give you a shout out on \u003Ca href=\"https:\u002F\u002Ftwitter.com\u002FBionic_Business\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Fwww.facebook.com\u002Fbionicbusiness\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook \u003C\u002Fa>or \u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Fbionicbusiness\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram\u003C\u002Fa>, why not set the ball rolling and interact with&nbsp;\u003Cem>them&nbsp;\u003C\u002Fem>on social media.&nbsp;&nbsp;\u003C\u002Fp>\n\u003Cp>It may not lead to&nbsp;anything,&nbsp;but you never know until you try. Get involved, the more people see your company popping up on social media&nbsp;and getting involved&nbsp;the&nbsp;more&nbsp;likely&nbsp;they will click on your profile to see what&nbsp;you’re&nbsp;all&nbsp;about.&nbsp;Tweet&nbsp;relevant&nbsp;big companies as much as possible&nbsp;and&nbsp;see if you can strike up a virtual conversation.&nbsp;&nbsp;\u003C\u002Fp>\n\u003Cp>For more tips and&nbsp;tricks&nbsp;on how to be more social media savvy, check out our&nbsp;previous&nbsp;blogs about \u003Ca href=\"https:\u002F\u002Fbionic.co.uk\u002Fblog\u002Fhow-to-boost-your-business-with-tiktok\u002F\">using TikTok\u003C\u002Fa> and \u003Ca href=\"https:\u002F\u002Fbionic.co.uk\u002Fblog\u002Feight-ways-to-build-small-business-on-instagram\u002F\">Instagram to boost your business\u003C\u002Fa>.\u003C\u002Fp>\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n2846f923_c1a2_01b6_abdf_bdfbe4abc1ba\">\u003C\u002Fobject>\n\u003Cfigure data-asset-id=\"88861e03-bb27-4dc7-8020-684f861fd230\" data-image-id=\"88861e03-bb27-4dc7-8020-684f861fd230\">\u003Cimg src=\"https:\u002F\u002Fassets-eu-01.kc-usercontent.com:443\u002F77bbf83a-1306-0152-fea5-3b5eaf937634\u002F54568705-8502-4fc2-9549-f44e205fc0ca\u002FContentpack-08.jpg\" data-asset-id=\"88861e03-bb27-4dc7-8020-684f861fd230\" data-image-id=\"88861e03-bb27-4dc7-8020-684f861fd230\" alt=\"People sat in office looking at business campaigns on a computer screen\">\u003C\u002Ffigure>\n\u003Ch2>3. Keep an eye on campaigns&nbsp;&nbsp;\u003C\u002Fh2>\n\u003Cp>American Express has recently announced a new campaign called \u003Ca href=\"https:\u002F\u002Fwww.americanexpress.com\u002Fuk\u002Fbenefits\u002Fshop-small\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\">‘Shop Small UK’\u003C\u002Fa> as a step up from its&nbsp;initial&nbsp;‘Small Business Saturday’ initiative, which launched in the US back in 2010 and is now a permanent fixture in UK calendars as it takes place on the first Saturday of December.&nbsp;\u003C\u002Fp>\n\u003Cp>‘Shop Small UK’ is encouraging people to shop locally&nbsp;this summer. The scheme is offering a handy interactive map to help shoppers locate&nbsp;their nearest small businesses and offers points for every £1 spent in a local shop.&nbsp;&nbsp;\u003C\u002Fp>\n\u003Cp>With this small business spirit in mind, many other big companies&nbsp;have started to create their own campaigns and use their positions to encourage customers to try out more independents.&nbsp;\u003C\u002Fp>\n\u003Cp>Even Amazon has&nbsp;joined the cause&nbsp;and is now offering a&nbsp;dedicated&nbsp;‘Shop Small’ section of the app where shoppers can browse local and individual sellers rather than big brands.&nbsp;\u003C\u002Fp>\n\u003Cp>NatWest&nbsp;and Visa&nbsp;have also&nbsp;emerged&nbsp;with their very own campaigns&nbsp;in time for the easing of lockdown. Visa&nbsp;conjured up&nbsp;its ‘Where&nbsp;You&nbsp;Shop&nbsp;Matters’&nbsp;idea. This&nbsp;offers tips and tricks on how you can&nbsp;actively&nbsp;support your&nbsp;local&nbsp;businesses&nbsp;and also&nbsp;provides&nbsp;helpful tools for small&nbsp;companies&nbsp;to gain&nbsp;exposure, you can&nbsp;check out those tips&nbsp;\u003Ca href=\"https:\u002F\u002Fwww.visa.co.uk\u002Fwhere-you-shop-matters.html&nbsp;\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\">here\u003C\u002Fa>.&nbsp;\u003C\u002Fp>\n\u003Cp>NatWest&nbsp;held a&nbsp;popular&nbsp;competition earlier in the year and awarded three small enterprises&nbsp;unique packages of business support&nbsp;and media help&nbsp;to spread awareness of&nbsp;their companies. You can see what that was all about by visiting the bank's \u003Ca href=\"http:\u002F\u002F&nbsp;https:\u002F\u002Fnatwestbusinesshub.com\u002Fcampaigns\u002Fsupporting-the-uks-extraordinary-small-businesses&nbsp;\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\">website\u003C\u002Fa>.&nbsp;\u003C\u002Fp>\n\u003Cp>As a \u003Ca href=\"https:\u002F\u002Fbionic.co.uk\u002Fbusiness-finance\u002Fguides\u002Fwhat-is-a-small-business\u002F\">small business\u003C\u002Fa> owner, it pays to keep an eye out for big businesses advertising&nbsp;new&nbsp;campaigns or competitions you can get involved in.&nbsp;\u003C\u002Fp>\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n236cd20d_1fdc_01b9_d3f4_95e7f20120bb\">\u003C\u002Fobject>\n\u003Cfigure data-asset-id=\"3779cab9-1198-4805-bf5b-8d8955bf235f\" data-image-id=\"3779cab9-1198-4805-bf5b-8d8955bf235f\">\u003Cimg src=\"https:\u002F\u002Fassets-eu-01.kc-usercontent.com:443\u002F77bbf83a-1306-0152-fea5-3b5eaf937634\u002F10339613-7fe0-4328-942c-e0919e39dfaa\u002FContentpack-09.jpg\" data-asset-id=\"3779cab9-1198-4805-bf5b-8d8955bf235f\" data-image-id=\"3779cab9-1198-4805-bf5b-8d8955bf235f\" alt=\"Woman in orange jumper being a business mentor to a man in a blue shirt\">\u003C\u002Ffigure>\n\u003Ch2>4. Find a business mentor &nbsp;&nbsp;\u003C\u002Fh2>\n\u003Cp>As a small business owner, you may feel completely alone sometimes - you simultaneously have to work in the shop front, look after stock control, marketing and HR. Although it's essentially&nbsp;all down to you to run every aspect of your company, there is&nbsp;help out&nbsp;there.&nbsp;\u003C\u002Fp>\n\u003Cp>You could approach some bigger&nbsp;companies&nbsp;and ask them for trips and tricks or their own insight into running a&nbsp;business.&nbsp;Or you could enlist the help of a business mentor as many of them have&nbsp;previous&nbsp;experience in working with bigger companies&nbsp;and have a wealth of knowledge to delve into.&nbsp;\u003C\u002Fp>\n\u003Cp>A lot of&nbsp;big companies&nbsp;really love to&nbsp;help out&nbsp;and you might be surprised with the reaction you get.&nbsp;Collect&nbsp;as many email&nbsp;addresses&nbsp;as possible&nbsp;for larger businesses that relate to yours and fire off some introductions. You never know where it might lead.&nbsp;&nbsp;\u003C\u002Fp>\n\u003Cp>Try working&nbsp;on some unique sales pitches and sending out emails,&nbsp;connect with managers on LinkedIn and other social media platforms&nbsp;too. Building up a relationship will help cement your business as part of the much-loved community&nbsp;and get bigger companies to notice you.&nbsp;\u003C\u002Fp>\n\u003Cp>Alternatively,&nbsp;you could&nbsp;have a look at the \u003Ca href=\"https:\u002F\u002Fwww.gov.uk\u002Fgrowing-your-business\u002Fwork-with-a-mentor\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\">UK government website\u003C\u002Fa>&nbsp;as they offer&nbsp;some helpful insight into&nbsp;securing&nbsp;a&nbsp;business&nbsp;mentor&nbsp;which could go a long way to learning how to boost your business.&nbsp;\u003C\u002Fp>\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"f281a842_7962_01e6_7a32_fa4648f84423\">\u003C\u002Fobject>\n\u003Cfigure data-asset-id=\"73280cf8-e60d-4e95-8e1f-f7fbec09ede9\" data-image-id=\"73280cf8-e60d-4e95-8e1f-f7fbec09ede9\">\u003Cimg src=\"https:\u002F\u002Fassets-eu-01.kc-usercontent.com:443\u002F77bbf83a-1306-0152-fea5-3b5eaf937634\u002F30332aba-93c8-4d5d-a9d0-41e6c13c0aa8\u002FContentpack-10.jpg\" data-asset-id=\"73280cf8-e60d-4e95-8e1f-f7fbec09ede9\" data-image-id=\"73280cf8-e60d-4e95-8e1f-f7fbec09ede9\" alt=\"Specialist make up bottles in box to promote small business expert knowledge\">\u003C\u002Ffigure>\n\u003Ch2>5. Make the most out of your expert knowledge&nbsp;\u003C\u002Fh2>\n\u003Cp>Small businesses&nbsp;may be disadvantages in certain ways,&nbsp;but they&nbsp;can have the upper hand in&nbsp;being experts in&nbsp;their own niche. Not only that, they're more likely to really care about their product, service and customers. As an SME owner, you could offer your services or&nbsp;expertise&nbsp;to bigger companies and&nbsp;collaborate&nbsp;as&nbsp;a team.&nbsp;\u003C\u002Fp>\n\u003Cp>For&nbsp;example,&nbsp;you&nbsp;often&nbsp;see&nbsp;double-glazing&nbsp;booths at&nbsp;places like&nbsp;B&amp;Q. These companies are completely separate from B&amp;Q but&nbsp;are providing&nbsp;a specialist&nbsp;service that's complementary to its DIY offering.&nbsp;\u003C\u002Fp>\n\u003Cp>Additionally, companies&nbsp;like B&amp;Q often hold ‘New Product Open Days’ where they invite suppliers to pitch their ideas&nbsp;so it’s a great idea to keep an eye out for any events&nbsp;like those that&nbsp;might be&nbsp;occurring.&nbsp;They will often be mentioned on social media, in-store or on company websites.&nbsp;\u003C\u002Fp>\n\u003Cp>Another example of&nbsp;smaller businesses having unique expert knowledge is seen&nbsp;when supermarkets stock&nbsp;specialist&nbsp;products from&nbsp;lesser-known&nbsp;brands.&nbsp;Covent Garden soup&nbsp;is&nbsp;well-known&nbsp;now&nbsp;and&nbsp;has grown to&nbsp;rival&nbsp;Heinz,&nbsp;but it started off&nbsp;reasonably small.&nbsp;\u003C\u002Fp>\n\u003Cp>Tony’s Chocolate is&nbsp;another&nbsp;fast-growing&nbsp;specialist product now&nbsp;sold in a variety of supermarkets to challenge the likes of Cadbury’s and&nbsp;Galaxy,&nbsp;you can also buy a range of&nbsp;pasta&nbsp;ready-to-eat&nbsp;meals&nbsp;with added vitamins&nbsp;in Sainsbury's&nbsp;with ingredients freshly&nbsp;sourced from Devon.&nbsp;&nbsp;\u003C\u002Fp>\n\u003Cp>There are unique selling points about all these alternatives. Covent Garden Soup aims to use fresh organic&nbsp;ingredients&nbsp;and Tony’s Chocolate is&nbsp;Fairtrade. They each have their own area of&nbsp;expertise&nbsp;and supermarkets can use this to their advantage by offering a wider&nbsp;choice, plus the smaller businesses get their stock on show.&nbsp;\u003C\u002Fp>\n\u003Cp>So, you could adopt an idea like that, find your most unique product and do some research about how it would fit in a bigger business, then keep an eye out for open days, product launches or opportunities for your business to get involved.&nbsp;\u003C\u002Fp>",{"name":99,"type":100,"value":101,"linkedItems":103},"Author","modular_content",[102],"author___chloe_bell",[104],{"elements":105,"system":163},{"name":106,"title":109,"linkedin":111,"twitter":114,"intro":117,"body":124,"slug":131,"image":135,"seo__meta_title":147,"seo__meta_description":150,"seo__add_no_index_tag":153,"seo__canonical_url":160},{"name":107,"type":7,"value":108},"Name","Chloë Bell",{"name":6,"type":7,"value":110},"Content Journalist",{"name":112,"type":7,"value":113},"Linkedin Address","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fchlo%C3%AB-ivy-lily-bell-183658162\u002F",{"name":115,"type":7,"value":116},"Twitter Address","https:\u002F\u002Ftwitter.com\u002Fbionic_business",{"images":118,"linkedItemCodenames":119,"linkedItems":120,"links":121,"name":122,"type":96,"value":123},[],[],[],[],"Intro","\u003Cp>Chloe has a passion for reading, writing and anything creative. As a child, she was always eagerly penning stories about pirates and mystical places for her family to read. When she graduated from university, she worked as a reporter for a local newspaper before heading into the marketing world, landing an exciting role as Content Journalist at Bionic.&nbsp;\u003C\u002Fp>",{"images":125,"linkedItemCodenames":126,"linkedItems":127,"links":128,"name":129,"type":96,"value":130},[],[],[],[],"Body","\u003Cp>Chloe has a passion for reading, writing and anything creative. As a child, she was always eagerly penning stories about pirates and mystical places for her family to read. When she graduated from university, she worked as a reporter for a local newspaper before heading into the marketing world as a Content Journalist at Bionic.&nbsp;\u003C\u002Fp>\n\u003Cp>Chloe has a background in broadcast journalism and creative writing and loves telling fascinating stories. When working for Bionic, part of her job was to interview small businesses and find out what makes them tick. From butchers and florists to escape rooms and even paranormal investigators, Chloe has chatted with the owners of some really unique companies. All their inspiring stories show why they’re the backbone of our society and the economy.&nbsp;\u003C\u002Fp>",{"name":132,"type":133,"value":134},"Slug","url_slug","chloe-bell\u002F",{"name":136,"type":137,"value":138},"Image","asset",[139],{"name":140,"description":141,"type":142,"size":143,"url":144,"width":145,"height":145,"renditions":146},"chloe-bell-new.png","Chloe Bell","image\u002Fpng",260932,"https:\u002F\u002Fassets-eu-01.kc-usercontent.com:443\u002F77bbf83a-1306-0152-fea5-3b5eaf937634\u002Fea676a4a-4ee1-40bc-88d4-529170f695b8\u002Fchloe-bell-new.png",457,{},{"name":148,"type":7,"value":149},"Meta title","Chloë Bell | Content Journalist | Bionic",{"name":151,"type":7,"value":152},"Meta description","With a background in broadcast journalism and creative writing, Chloë tells the stories of busy business owners and why they’re the backbone of our society and economy. ",{"name":154,"type":155,"value":156},"Add no index tag","multiple_choice",[157],{"name":158,"codename":159},"No","no",{"name":161,"type":7,"value":162},"Canonical URL","https:\u002F\u002Fbionic.co.uk\u002Fauthors\u002Fchloe-bell\u002F",{"codename":102,"collection":52,"id":164,"language":52,"lastModified":165,"name":166,"sitemapLocations":167,"type":168,"workflowStep":169,"workflow":52},"e2b5cd5c-c6e8-4008-8a99-13f27a1201e8","2025-05-21T12:44:13.7104948Z","AUTHOR - Chloë Bell",[],"author","published",{"name":171,"type":100,"value":172,"linkedItems":173},"Reviewer",[],[],{"name":175,"type":7,"value":176},"Splash Title","5 ways big businesses can help your small business",{"name":178,"type":7,"value":179},"Splash Subtitle","Small businesses are the backbone of our communities but even they need a little help sometimes. Here's five ways larger companies can help SMEs.",{"name":181,"type":182,"value":183,"displayTimeZone":57},"Publish Date","date_time","2021-06-22T00:00:00Z",{"name":185,"type":182,"value":57,"displayTimeZone":57},"Updated Date",{"name":187,"type":133,"value":188},"URL","how-to-get-big-attention-for-your-small-business\u002F",{"name":190,"type":7,"value":191},"Read Time","7 minutes ",{"name":193,"type":7,"value":194},"Tags","",{"name":148,"type":7,"value":196},"How big businesses can help SMEs | Bionic ",{"name":151,"type":7,"value":198},"Small businesses are the backbone of our communities but even they need a little help sometimes. Here are 5 helpful ways larger companies can lend a hand to SMEs.",{"name":154,"type":155,"value":200},[201],{"name":158,"codename":159},{"name":161,"type":7,"value":203},"https:\u002F\u002Fbionic.co.uk\u002Fblog\u002Fhow-to-get-big-attention-for-your-small-business\u002F",{"name":205,"type":100,"value":206,"linkedItems":207},"Related Articles",[],[],{"name":209,"type":100,"value":210,"linkedItems":212},"Categories",[211],"category___bionic_business",[213],{"elements":214,"system":252},{"name":215,"short_name":217,"call_to_action":219,"call_to_action_button":221,"mobile_name":223,"url_slug":225,"icon":228,"active_icon":231,"seo__meta_title":234,"seo__meta_description":236,"seo__add_no_index_tag":238,"seo__canonical_url":241,"type":242,"order":248},{"name":107,"type":7,"value":216},"Bionic Business",{"name":218,"type":7,"value":194},"Short Name",{"name":220,"type":7,"value":194},"Call To Action Title",{"name":222,"type":7,"value":194},"Call To Action Button Text",{"name":224,"type":7,"value":194},"Mobile Name",{"name":226,"type":133,"value":227},"URL SLug","bionic-business",{"name":229,"type":137,"value":230},"Icon",[],{"name":232,"type":137,"value":233},"Active Icon",[],{"name":148,"type":7,"value":235},"Bionic Business Blog | Be a Bionic Business | Bionic",{"name":151,"type":7,"value":237},"Being a Bionic business is about more than switching business essentials. It means working smarter &  using tech to increase productivity. Could you be Bionic?",{"name":154,"type":155,"value":239},[240],{"name":158,"codename":159},{"name":161,"type":7,"value":194},{"name":243,"type":155,"value":244},"Type",[245],{"name":246,"codename":247},"Blog","blog",{"name":249,"type":250,"value":251},"Order","number",4,{"codename":211,"collection":52,"id":253,"language":52,"lastModified":254,"name":255,"sitemapLocations":256,"type":257,"workflowStep":169,"workflow":52},"c2d4d9f8-5912-4b76-9136-41f9bf0f6e46","2021-06-24T06:54:10.7332928Z","Category - Bionic Business",[],"category",{"name":259,"type":137,"value":260},"Hero Image",[261],{"name":262,"description":263,"type":264,"size":265,"url":266,"width":267,"height":268,"renditions":269},"pexels-olia-danilevich-03.jpg","Close up of a handshake","image\u002Fjpeg",409045,"https:\u002F\u002Fassets-eu-01.kc-usercontent.com:443\u002F77bbf83a-1306-0152-fea5-3b5eaf937634\u002F0cff729d-edb4-4bdd-bba7-4cb8ecf8760b\u002Fpexels-olia-danilevich-03.jpg",1921,651,{},{"name":271,"type":137,"value":272},"Mobile Hero Image",[273],{"name":274,"description":263,"type":264,"size":275,"url":276,"width":277,"height":277,"renditions":278},"pexels-olia-danilevich-02.jpg",66470,"https:\u002F\u002Fassets-eu-01.kc-usercontent.com:443\u002F77bbf83a-1306-0152-fea5-3b5eaf937634\u002Fa4f6f683-911f-4c9f-ad14-a33f24c75ab4\u002Fpexels-olia-danilevich-02.jpg",387,{},{"name":280,"type":137,"value":281},"Thumbnail Image",[282],{"name":283,"description":263,"type":264,"size":284,"url":285,"width":286,"height":277,"renditions":287},"pexels-olia-danilevich-01.jpg",107237,"https:\u002F\u002Fassets-eu-01.kc-usercontent.com:443\u002F77bbf83a-1306-0152-fea5-3b5eaf937634\u002Fbef1d42e-d15f-4a49-a45b-fe5ff891a5a9\u002Fpexels-olia-danilevich-01.jpg",386,{},{"name":289,"type":155,"value":290},"Show on index page",[291],{"name":292,"codename":293},"Yes","yes",{"name":295,"type":155,"value":296},"Hide Splash",[297],{"name":158,"codename":159},{"name":299,"type":155,"value":300},"Hide Author",[301],{"name":158,"codename":159},{"name":303,"type":155,"value":304},"Hide Reviewer",[],{"name":306,"type":155,"value":307},"Hide Tags",[308],{"name":292,"codename":293},{"name":310,"type":155,"value":311},"Show Jump Links",[312],{"name":292,"codename":293},{"name":314,"type":155,"value":315},"Featured",[316],{"name":292,"codename":293},{"codename":318,"collection":52,"id":319,"language":52,"lastModified":54,"name":320,"sitemapLocations":321,"type":247,"workflowStep":169,"workflow":52},"five_ways_big_businesses_can_lend_a_hand_to_smes_t","e5f875ae-6d33-46bb-9041-28302b6a6467","BLOG - Five ways big businesses can lend a hand to SMEs",[],1784822993952]