[{"data":1,"prerenderedAt":353},["ShallowReactive",2],{"schema:\u002Fblog\u002Fbrand-loyalty-report":3},{"elements":4,"system":347},{"post__title":5,"post__summary":9,"post__content":12,"post__author":116,"post__reviewer":188,"splash_title":192,"splash_subtitle":194,"publish_date":197,"updated_date":202,"url":204,"read_time":207,"tags":210,"seo__meta_title":213,"seo__meta_description":215,"seo__add_no_index_tag":217,"seo__canonical_url":220,"related_articles":222,"categories":226,"hero_image":287,"mobile_hero_image":298,"thumbnail_image":307,"show_on_index_page":318,"hide_splash":324,"hide_author":328,"hide_reviewer":332,"hide_tags":335,"show_jump_links":339,"featured":343},{"name":6,"type":7,"value":8},"Title","text","How can small businesses build more brand loyalty?",{"name":10,"type":7,"value":11},"Summary","We looked at how the world's biggest brands go about building brand loyalty to help your small business keep its customers coming back for more. Here is how to build brand loyalty.",{"images":13,"linkedItemCodenames":34,"linkedItems":42,"links":112,"name":113,"type":114,"value":115},[14,20,25,30],{"description":15,"imageId":16,"url":17,"height":18,"width":19},"A graph showing global brands with the best brand loyalty. Netflix has the biggest brand loyalty while California has the most brand-loyal customers.","43c05016-f6bd-48d7-870c-b5610083a64f","https:\u002F\u002Fassets-eu-01.kc-usercontent.com:443\u002F77bbf83a-1306-0152-fea5-3b5eaf937634\u002F7c05d2bb-06b8-4e81-9e95-d6ad9b4f346b\u002FBIONIC%20-%20HIGH%20STREET-.jpg",7796,4500,{"description":21,"imageId":22,"url":23,"height":24,"width":19},"A graph showing British brand loyalty. John Lewis has the biggest brand loyalty.","2721337c-0856-4abd-adfe-8aa9c5121d70","https:\u002F\u002Fassets-eu-01.kc-usercontent.com:443\u002F77bbf83a-1306-0152-fea5-3b5eaf937634\u002F41d3b664-6de0-4bae-8c68-361fd9fd9796\u002FBIONIC%20-%20HIGH%20STREET-02.jpg",4958,{"description":26,"imageId":27,"url":28,"height":29,"width":19},"A graph showing which supermarket has the biggest brand loyalty. Waitrose is top, followed by Tesco, Sainsbury's, Morrisons, then Asda.","9e8fab4c-116f-43f5-bc0f-5e55365797ab","https:\u002F\u002Fassets-eu-01.kc-usercontent.com:443\u002F77bbf83a-1306-0152-fea5-3b5eaf937634\u002F62743c6f-864b-40d7-91dc-18c10199ce70\u002FBIONIC%20-%20HIGH%20STREET-03.jpg",3233,{"description":31,"imageId":32,"url":33,"height":29,"width":19},"A graph showing sportswear brands with the biggest customer loyalty. Nike tops the list, followed by Sweaty Betty, Adidas, Lululemon, and Gym Shark.","36c8555e-3769-4d3a-a19c-87ed96f8984d","https:\u002F\u002Fassets-eu-01.kc-usercontent.com:443\u002F77bbf83a-1306-0152-fea5-3b5eaf937634\u002F08874cff-b7b2-4e46-ab48-055bfe3150a6\u002FBIONIC%20-%20HIGH%20STREET-04.jpg",[35,36,37,38,39,40,41],"c1ac2625_19de_0159_e899_8968763ce387","n63944eb6_a2e8_01ab_6216_266716635d40","n6f10ea06_58e4_0175_1455_07ac11e848fc","f3c8e8d4_938d_016c_762a_afec2b7a9d0a","e4e0a56f_e084_01fb_07b4_98c04d4c204b","c1cb9b8e_a619_01e3_198c_4227b445a6d9","e403beb5_1b74_0146_f8e5_c78bf5880bbb",[43,58,67,76,85,94,103],{"elements":44,"system":51},{"text":45,"anchor_id":48},{"name":46,"type":7,"value":47},"Text","Global brands with the most brand loyalty",{"name":49,"type":7,"value":50},"Anchor ID","global-brands-with-the-most-brand-loyalty",{"codename":35,"collection":52,"id":53,"language":52,"lastModified":54,"name":53,"sitemapLocations":55,"type":56,"workflowStep":57,"workflow":57},"default","c1ac2625-19de-0159-e899-8968763ce387","2023-09-05T15:28:07.428939Z",[],"anchor_tag",null,{"elements":59,"system":64},{"text":60,"anchor_id":62},{"name":46,"type":7,"value":61},"Netflix ranks top for brand loyalty",{"name":49,"type":7,"value":63},"netflix-ranks-top-for-brand-loyalty",{"codename":36,"collection":52,"id":65,"language":52,"lastModified":54,"name":65,"sitemapLocations":66,"type":56,"workflowStep":57,"workflow":57},"63944eb6-a2e8-01ab-6216-266716635d40",[],{"elements":68,"system":73},{"text":69,"anchor_id":71},{"name":46,"type":7,"value":70},"Apple’s customers rank second most loyal beating Samsung",{"name":49,"type":7,"value":72},"apples-customers-rank-second-most-loyal beating-Samsung",{"codename":37,"collection":52,"id":74,"language":52,"lastModified":54,"name":74,"sitemapLocations":75,"type":56,"workflowStep":57,"workflow":57},"6f10ea06-58e4-0175-1455-07ac11e848fc",[],{"elements":77,"system":82},{"text":78,"anchor_id":80},{"name":46,"type":7,"value":79},"British Brand Loyalty",{"name":49,"type":7,"value":81},"british-brand-loyalty",{"codename":38,"collection":52,"id":83,"language":52,"lastModified":54,"name":83,"sitemapLocations":84,"type":56,"workflowStep":57,"workflow":57},"f3c8e8d4-938d-016c-762a-afec2b7a9d0a",[],{"elements":86,"system":91},{"text":87,"anchor_id":89},{"name":46,"type":7,"value":88},"Which supermarket has the biggest brand loyalty from British customers?",{"name":49,"type":7,"value":90},"which-supermarket-has-the-biggest-brand-loyalty-from-british-customers",{"codename":39,"collection":52,"id":92,"language":52,"lastModified":54,"name":92,"sitemapLocations":93,"type":56,"workflowStep":57,"workflow":57},"e4e0a56f-e084-01fb-07b4-98c04d4c204b",[],{"elements":95,"system":100},{"text":96,"anchor_id":98},{"name":46,"type":7,"value":97},"Sportswear brands with the biggest customer loyalty",{"name":49,"type":7,"value":99},"sportswear-brands-with-the-biggest-customer-loyalty",{"codename":40,"collection":52,"id":101,"language":52,"lastModified":54,"name":101,"sitemapLocations":102,"type":56,"workflowStep":57,"workflow":57},"c1cb9b8e-a619-01e3-198c-4227b445a6d9",[],{"elements":104,"system":109},{"text":105,"anchor_id":107},{"name":46,"type":7,"value":106},"What can small businesses learn from big brands",{"name":49,"type":7,"value":108},"what-can-small-businesses-learn-from-big-brands",{"codename":41,"collection":52,"id":110,"language":52,"lastModified":54,"name":110,"sitemapLocations":111,"type":56,"workflowStep":57,"workflow":57},"e403beb5-1b74-0146-f8e5-c78bf5880bbb",[],[],"Content","rich_text","\u003Cp>Brand loyalty is when customers continue to buy from the same brand or business, even though others are offering similar goods and services. And customer loyalty isn’t just for big brands - it can benefit businesses of all sizes and can them survive through times of economic crises.\u003C\u002Fp>\n\u003Cp>Data by \u003Ca href=\"http:\u002F\u002Fwww.invespcro.com\u002Fblog\u002Fcustomer-acquisition-retention\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\">Invesp\u003C\u002Fa> shows that 70% of companies agree that retention is cheaper than acquisition, yet 61% of retail companies see this as their biggest challenge. \u003C\u002Fp>\n\u003Cp>The study also revealed how 56% of customers will stay loyal to a brand that “gets them\" - but how can small businesses help build this loyalty amongst their client and customer base? \u003C\u002Fp>\n\u003Cp>In the \u003Ca href=\"https:\u002F\u002Fbionic.co.uk\u002Fblog\u002Fsmall-business-cost-of-living-crisis\u002F?r=enbi%7Bignore%7D\">cost of living crisis\u003C\u002Fa>, how are people choosing who deserves their hard-earned cash? Price is a massive priority for customers, but how do ethics, customer service and loyalty perks influence their behaviour? \u003C\u002Fp>\n\u003Cp>In our new brand loyalty report, we unveil what big brands are doing well when it comes to customer loyalty. We analysed YouGov data alongside social media statistics and search demand to analyse which household name brands have the greatest level of customer loyalty. We also break down what tactics these brands are using to keep customers returning that \u003Ca href=\"https:\u002F\u002Fbionic.co.uk\u002Fblog\u002Fwhat-makes-a-micro-business-owner\u002F\">micro business owners\u003C\u002Fa> can learn from. \u003C\u002Fp>\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"c1ac2625_19de_0159_e899_8968763ce387\">\u003C\u002Fobject>\n\u003Ch2>Global brands with the most brand loyalty\u003C\u002Fh2>\n\u003Cp>To find out which global brands are doing the best when it comes to customer loyalty, we analysed the biggest business names in different industry sectors, including entertainment, tech, retail, supermarket chains and food and beverage.\u003C\u002Fp>\n\u003Cfigure data-asset-id=\"43c05016-f6bd-48d7-870c-b5610083a64f\" data-image-id=\"43c05016-f6bd-48d7-870c-b5610083a64f\">\u003Cimg src=\"https:\u002F\u002Fassets-eu-01.kc-usercontent.com:443\u002F77bbf83a-1306-0152-fea5-3b5eaf937634\u002F7c05d2bb-06b8-4e81-9e95-d6ad9b4f346b\u002FBIONIC%20-%20HIGH%20STREET-.jpg\" data-asset-id=\"43c05016-f6bd-48d7-870c-b5610083a64f\" data-image-id=\"43c05016-f6bd-48d7-870c-b5610083a64f\" alt=\"A graph showing global brands with the best brand loyalty. Netflix has the biggest brand loyalty while California has the most brand-loyal customers.\">\u003C\u002Ffigure>\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n63944eb6_a2e8_01ab_6216_266716635d40\">\u003C\u002Fobject>\n\u003Ch2>Netflix ranks top for brand loyalty \u003C\u002Fh2>\n\u003Cp>It’s no surprise Netflix has built up strong customer loyalty around the world, which is obvious in its power to dictate conversations and social trends across the globe. Founded in 1997 in Scotts Valley, California, Netflix was originally launched as a mail-order DVD delivery subscription service that pivoted in 2007 to a streaming service that took over the world.\u003C\u002Fp>\n\u003Ch3>Netflix creates global phenomena to increase brand loyalty from customers\u003C\u002Fh3>\n\u003Cp>Not only does Netflix own the rights to iconic shows from the past such as Friends, but they also exclusively host shows that have more recently made their way into pop-culture consciousness, like Stranger Things, Black Mirror, Selling Sunset, and Tiger King. \u003C\u002Fp>\n\u003Cp>This shows in the figures, with it being reported in the \u003Ca href=\"https:\u002F\u002Fwww.sandvine.com\u002Fglobal-internet-phenomena-report-2023\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\">The Global Internet Phenomena Report \u003C\u002Fa>released by Sandvine 2023 that Netflix uses more than 15% of the world’s internet bandwidth with subscribers in over 190 countries. Netflix has a six-month customer retention rate of 72%, whilst 52% of American adults subscribe to the service. \u003C\u002Fp>\n\u003Cp>According to our analysis, Netflix unsurprisingly ranks highly across market capitalisation at £148.28 billion, brand awareness with a score of 0.79, loyalty at 2.98, impression at 4.35 and reputation at 3.62. This combined with social media and Google search analysis gave Netflix the highest ranking score of \u003Cstrong>78.57 out of 100\u003C\u002Fstrong>.\u003Cstrong> \u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Netflix’s crackdown on password sharing didn’t negatively impact brand loyalty\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>According to \u003Ca href=\"https:\u002F\u002Fwww.globaldata.com\u002Fdata-insights\u002Ftechnology--media-and-telecom\u002Fnetflix-loses-almost-a-million-subscribers-in-last-quarter\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\">Global Data\u003C\u002Fa>, in the first quarter of 2022, Netflix experienced a loss of 200,000 subscribers, largely due to the explosion of competitor platforms such as Amazon Prime, Disney+ and Hulu. But the platform quickly adapted to overcome these losses, including offering its first ad-supported tier and cracking down on password sharing. Although this second measure ruffled some customers’ feathers, it ultimately paid off with six million more users signing up for the platform as a result. \u003C\u002Fp>\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"n6f10ea06_58e4_0175_1455_07ac11e848fc\">\u003C\u002Fobject>\n\u003Ch2>Apple’s customers rank second most loyal beating Samsung\u003C\u002Fh2>\n\u003Cp>Apple versus Android is a social debate that divides customers around the world. But it looks like Apple comes out on top regarding brand loyalty, ranking as the global business with the second highest level of customer loyalty according to our study. Despite being renowned around the world for the quality of technology, Samsung falls behind Apple in market capitalisation, with only £293.79 billion in comparison to Apple's £2,260 billion.\u003C\u002Fp>\n\u003Ch3>Apple’s targeted advertising helps increase loyalty from younger generations\u003C\u002Fh3>\n\u003Cp>When it comes to brand loyalty, Samsung beats Apple on awareness, with scores of 1.01 and 0.82 respectively. But when it comes to reputation and impression, Apple ranks significantly higher than its Korean competitor, who falls short especially on brand stability with a score of only 1.15 compared to Apple’s 2.62.\u003C\u002Fp>\n\u003Cp>On social media, Apple proves significantly more popular than Samsung, which may be likely due to their target marketing towards younger generations. Overall in our brand loyalty index, Samsung ranked 24th with a score of 40.01, whilst Apple ranks second with a score of 67.13 out of 100.\u003C\u002Fp>\n\u003Cp>Customer data has reinforced this, with a \u003Ca href=\"http:\u002F\u002Fblog.gitnux.com\u002Fapple-brand-loyalty-statistics\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\">recent study\u003C\u002Fa> showing that 92.6% of iPhone users plan to stick with Apple for their next phone, which is compared to only 74.6% of Samsung users. 64% of iPhone users have stated that they are highly unlikely to switch to another phone brand in the future. This is largely due to Apple’s brand image, quality, reliability, and customer service. \u003C\u002Fp>\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"f3c8e8d4_938d_016c_762a_afec2b7a9d0a\">\u003C\u002Fobject>\n\u003Ch2>British Brand Loyalty \u003C\u002Fh2>\n\u003Cfigure data-asset-id=\"2721337c-0856-4abd-adfe-8aa9c5121d70\" data-image-id=\"2721337c-0856-4abd-adfe-8aa9c5121d70\">\u003Cimg src=\"https:\u002F\u002Fassets-eu-01.kc-usercontent.com:443\u002F77bbf83a-1306-0152-fea5-3b5eaf937634\u002F41d3b664-6de0-4bae-8c68-361fd9fd9796\u002FBIONIC%20-%20HIGH%20STREET-02.jpg\" data-asset-id=\"2721337c-0856-4abd-adfe-8aa9c5121d70\" data-image-id=\"2721337c-0856-4abd-adfe-8aa9c5121d70\" alt=\"A graph showing British brand loyalty. John Lewis has the biggest brand loyalty.\">\u003C\u002Ffigure>\n\u003Ch3>John Lewis ranks as Britain’s most loyal brand\u003C\u002Fh3>\n\u003Cp>It may not come as a surprise for many Brits that the iconic brand John Lewis ranks number one in the UK. The British department store has built a strong level of customer loyalty thanks to its reputation for high-quality products, excellent customer service, and familiarity in households. The brand has even built itself into the UK’s Christmas experience with its yearly adverts that touch the nation's heart.\u003C\u002Fp>\n\u003Cp>According to our study, John Lewis ranks highly across brand awareness with a score of 0.81, impression at 2.52, and reputation at 2.69, and across social media engagement resulting in a high score of \u003Cstrong>60.70 out of 100\u003C\u002Fstrong>. This means John Lewis ranks as the top brand for customer loyalty in the UK, and number four in the world. \u003C\u002Fp>\n\u003Cp>John Lewis loyalty scheme ‘My John Lewis’ offers personalised offers, launches and members events which \u003Ca href=\"https:\u002F\u002Fwww.johnlewispartnership.media\u002Fnews\u002Fjlp\u002F25042023\u002Fjohn-lewis-partnership-accelerates-investment-in-customer-loyalty\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\">reportedly have five million customers\u003C\u002Fa>, who shop 2.5 times more than non-member customers. John Lewis has also gone on to produce their own ‘Anyday’ range which promises its same renowned quality with an affordable price tag to target a wider range of customers.\u003C\u002Fp>\n\u003Ch3>Brewdog has built strong customer loyalty in only 16 years\u003C\u002Fh3>\n\u003Cp>Brewdog is a brewery and pub chain that has built a strong reputation for itself in a short amount of time. The internationally renowned brewery has ranked third in our study, falling shortly behind John Lewis and Waitrose which have over 100 years of experience ahead of Brewdog. \u003C\u002Fp>\n\u003Cp>Despite its youth, Brewdog ranks top in our study for brand awareness with a score of 4.86, brand reputation with a score of 6.49 and brand impression at 6.97. However, the brand loyalty score is only 1.08 which ranks very low compared to other brands. Analysing alongside Google search and social media data gives Brewdog a score of 58.57 out of 100, ranking No.2 for UK brands.\u003C\u002Fp>\n\u003Cp>Like John Lewis, Brewdog also has a loyalty scheme in place called ‘Planet BrewDog’, which rewards you for offsetting your carbon footprint The company has shared that this combination of savings and sustainability has created an emotional loyalty programme that has boosted \u003Ca href=\"https:\u002F\u002Fantavo.com\u002Fblog\u002Fplanet-brewdog-loyalty-program\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\">purchase frequency by 400%\u003C\u002Fa>.\u003C\u002Fp>\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"e4e0a56f_e084_01fb_07b4_98c04d4c204b\">\u003C\u002Fobject>\n\u003Ch2>Which supermarket has the biggest brand loyalty from British customers?\u003C\u002Fh2>\n\u003Cfigure data-asset-id=\"9e8fab4c-116f-43f5-bc0f-5e55365797ab\" data-image-id=\"9e8fab4c-116f-43f5-bc0f-5e55365797ab\">\u003Cimg src=\"https:\u002F\u002Fassets-eu-01.kc-usercontent.com:443\u002F77bbf83a-1306-0152-fea5-3b5eaf937634\u002F62743c6f-864b-40d7-91dc-18c10199ce70\u002FBIONIC%20-%20HIGH%20STREET-03.jpg\" data-asset-id=\"9e8fab4c-116f-43f5-bc0f-5e55365797ab\" data-image-id=\"9e8fab4c-116f-43f5-bc0f-5e55365797ab\" alt=\"A graph showing which supermarket has the biggest brand loyalty. Waitrose is top, followed by Tesco, Sainsbury's, Morrisons, then Asda.\">\u003C\u002Ffigure>\n\u003Ch3>Waitrose is the nation's favourite supermarket\u003C\u002Fh3>\n\u003Cp>The only thing Brits love more than a supermarket is discussing their favourite supermarket, so we wanted to find out which British grocery chain tops the ranking when it comes to customer loyalty. \u003C\u002Fp>\n\u003Cp>Like parent company John Lewis, Waitrose ranked very highly thanks to its stellar reputation for both quality of product and excellent customer service. This shows how well the John Lewis & Partners brand presents itself across its different brands.\u003C\u002Fp>\n\u003Cp>Despite the high prices and reputation of being “posh”, the cost of living crisis doesn’t seem to impact Waitrose’s loyal customers, scoring a high score of 64.4 out of 100 in the brand loyalty index. Waitrose ranked highly with a brand awareness score of 88.5 and a very high brand impression score of 2.72. Despite having just over half the number of followers John Lewis has, Waitrose has a much higher engagement rate across social media, at 0.25% compared to John Lewis’ 0.07%. \u003C\u002Fp>\n\u003Ch3>How do supermarkets compete for loyalty?\u003C\u002Fh3>\n\u003Cp>Product availability, price, quality and brand image are the biggest factors that play a role in helping people decide what supermarkets to shop from. Data shows that 74% of \u003Ca href=\"https:\u002F\u002Finternationalsupermarketnews.com\u002Fsupermarkets-top-the-charts-for-brand-loyalty\u002F#:~:text=Three%20quarters%20of%20Brits%20(74,to%20stick%2C%20or%20shop%20around.\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\">Brits\u003C\u002Fa> are loyal to supermarkets with loyalty schemes, competitive pricing and quality of products. When looking at an increase in customer loyalty towards certain supermarkets, a \u003Ca href=\"https:\u002F\u002Femarsys.com\u002Flearn\u002Fblog\u002Femarsys-customer-loyalty-index-2022-united-kingdom\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\">2022 survey\u003C\u002Fa> by Emarsys found personalised discounts, incentives and rewards were the main driving force behind shopping decisions.\u003C\u002Fp>\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"c1cb9b8e_a619_01e3_198c_4227b445a6d9\">\u003C\u002Fobject>\n\u003Ch2>Sportswear brands with the biggest customer loyalty\u003C\u002Fh2>\n\u003Cfigure data-asset-id=\"36c8555e-3769-4d3a-a19c-87ed96f8984d\" data-image-id=\"36c8555e-3769-4d3a-a19c-87ed96f8984d\">\u003Cimg src=\"https:\u002F\u002Fassets-eu-01.kc-usercontent.com:443\u002F77bbf83a-1306-0152-fea5-3b5eaf937634\u002F08874cff-b7b2-4e46-ab48-055bfe3150a6\u002FBIONIC%20-%20HIGH%20STREET-04.jpg\" data-asset-id=\"36c8555e-3769-4d3a-a19c-87ed96f8984d\" data-image-id=\"36c8555e-3769-4d3a-a19c-87ed96f8984d\" alt=\"A graph showing sportswear brands with the biggest customer loyalty. Nike tops the list, followed by Sweaty Betty, Adidas, Lululemon, and Gym Shark.\">\u003C\u002Ffigure>\n\u003Ch2>Nike ranks as the top sportswear brand for loyalty\u003C\u002Fh2>\n\u003Cp>Nike is one of, if not the most recognisable sportswear brand in the world. From a partnership with the FA creating kits for every England team, to sponsoring individual athletes such as Wimbledon winner Carlos Alcaraz, Nike has ensured it is a staple in the sporting industry around the world. Out of all sportswear brands, Nike is beating the competition when it comes to search demand for the brand, with over 30 million searches a month compared to Adidas's 16 million. This has paid off, with the powerhouse brand ranking top in our index when compared to its lead competitors, with a score of 75 out of 100. \u003C\u002Fp>\n\u003Ch3>Gymshark is competing with established global brands\u003C\u002Fh3>\n\u003Cp>Gymshark is the new kid on the block when it comes to global sportswear. Having only been established in 2016 they have taken over social media when it comes to younger adults and athleisure. \u003C\u002Fp>\n\u003Ch3>Gymshark creates a community to build loyalty with customers\u003C\u002Fh3>\n\u003Cp>Gymshark has built immense brand loyalty thanks to its focus on putting people at the front of its marketing. The use of ‘Gymshark athletes’ to foster an online community helped capitalise on the online fanbase of these influencers such as Whitney Simmons, whilst their lower prices and quality products help retain customers. \u003C\u002Fp>\n\u003Cp>On top of this, Gymshark has gone above and beyond to build a community and a sense of belonging for customers with the Gymshark Run Club. It is this sense of community that has helped Gymshark build such a large level of brand loyalty amongst its customers, despite being so young.\u003C\u002Fp>\n\u003Cobject type=\"application\u002Fkenticocloud\" data-type=\"item\" data-rel=\"component\" data-codename=\"e403beb5_1b74_0146_f8e5_c78bf5880bbb\">\u003C\u002Fobject>\n\u003Ch2>What can small businesses learn from big brands\u003C\u002Fh2>\n\u003Cp>How exactly can these big business tactics be used by smaller brands? \u003C\u002Fp>\n\u003Cp>Speaking exclusively to Bionic, \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fari-kill\u002F\" data-new-window=\"true\" target=\"_blank\" rel=\"noopener noreferrer\">Ari McDaniel, Cult Marketing Expert\u003C\u002Fa>, shares what she thinks these brands do so well and how small businesses can harness this for their own customers: \u003C\u002Fp>\n\u003Cp>\u003Cem>“Some of the biggest and most iconic brands like Apple, Starbucks, Amazon, Target, and Lululemon have mastered the art of authentic brand loyalty – and the ability to connect with consumers on a deeper level. Something that big brands do well is embrace the latest \u003C\u002Fem>\u003Ca href=\"http:\u002F\u002Fbionic.co.uk\u002Ftech\u002F\">\u003Cem>technology\u003C\u002Fem>\u003C\u002Fa>\u003Cem> tools\u002Fanalytics to leverage audience data to create more personalised experiences and develop customised moments tailored to unique needs and preferences. Furthermore, understanding brand psychology is a major point for building brand loyalty – and consumers must feel like they’re able to relate to a brand on an authentic level, also combined with a system or \u003C\u002Fem>\u003Ca href=\"http:\u002F\u002Fbionic.co.uk\u002Fbusiness-essentials\u002Fguides\u002Freferral-schemes\u002F\">\u003Cem>program that rewards ‘loyalty’\u003C\u002Fem>\u003C\u002Fa>\u003Cem>. \u003C\u002Fem>\u003C\u002Fp>\n\u003Cp>\u003Cem>When thinking about who your most loyal followers are, it’s critical for brands not to forget about those who are already sharing products and are long-time supporters. When you have consumers advocating for a brand’s service and evangelising a brand’s message – true brand loyalty has been fulfilled!\"\u003C\u002Fem>\u003C\u002Fp>\n\u003Cp>Ari then shared some techniques all business owners can use to increase brand loyalty.\u003C\u002Fp>\n\u003Cp>\u003Cem>\"In studying the loyal audiences of some of the world's largest brands, there are many psychological tactics that small businesses can use to increase brand loyalty including: \u003C\u002Fem>\u003C\u002Fp>\n\u003Cul>\n  \u003Cli>\u003Cem>\u003Cstrong>Provide Exclusive Access \u003C\u002Fstrong>\u003C\u002Fem>\u003Cem>– Everyone wants to feel important and special. Provide exclusive access to events, products, or even discounts to repeat customers. This will naturally strengthen the relations between the brand and customers and will lead to new customer interest. Focus on creating an unforgettable customer experience.\u003C\u002Fem>\u003C\u002Fli>\n  \u003Cli>\u003Cem>\u003Cstrong>Master Mindful Storytelling in all Branding \u003C\u002Fstrong>\u003C\u002Fem>\u003Cem>– Through branding, you must understand the psychological purchase motivators for your target audience. After assessing what will create an emotional response – you can then conceive a branding strategy and story that will inspire an emotional connection. After all, every brand has a story to tell and it’s important to strategize the best way to tell it. \u003C\u002Fem>\u003C\u002Fli>\n  \u003Cli>\u003Cem>\u003Cstrong>Entice Consumers to Spend Time with Your Products\u002FServices Through Urgency \u003C\u002Fstrong>\u003C\u002Fem>\u003Cem>– Psychologically, campaigns that offer limited-time items create additional excitement and build loyalty. Find innovative ways to capitalise off the initial fear of losing out. For example: announcing low stock warnings and using special occasions to increase urgency and encourage new\u002Finactive customers to return. \u003C\u002Fem>\u003C\u002Fli>\n  \u003Cli>\u003Cem>\u003Cstrong>Keep Community at the Heart of Everything \u003C\u002Fstrong>\u003C\u002Fem>\u003Cem>– Don’t underestimate the need for all humans to feel like they ‘belong’. On the road to building brand loyalty, find ways to create a community within your brand. Develop and empower your audience to connect with one another on and off-line at events, private groups, newsletters, or even brand-specific hashtags. You shouldn’t just have followers but a community that is an extension of your brand’s values.”\u003C\u002Fem>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch2>Make the most of the personalities at your small business\u003C\u002Fh2>\n\u003Cp>When it comes to building loyalty among your customer base, your small business could have a secret weapon that can set you apart from the competition \u003Cem>and \u003C\u002Fem>the big brands - you and your staff.\u003C\u002Fp>\n\u003Cp>People are programmed to be loyal to other people - certainly more so than to a faceless brand - so if you can build meaningful relationships with your customers and they like you on a personal level, it might just give you the edge.\u003C\u002Fp>\n\u003Cp>Building a meaningful relationship can be anything from greeting your customers by name when they enter your premises to offering them discounts or other perks as a thank you for their repeat business. You know your customers best so, as \u003Ca href=\"https:\u002F\u002Fbionic.co.uk\u002Fcustomer-stories\u002Fliverpool-gets-a-taste-of-spain-from-lunya\u002F\">Peter Kinsella from Lunya restaurant and deli suggested in our recent customer story\u003C\u002Fa>, the way he keeps customers coming back for more is to \"work out what keeps them coming back time after time and do that better and more often\".\u003C\u002Fp>\n\u003Ch2>How Bionic can help you spend more time with your customers\u003C\u002Fh2>\n\u003Cp>Business admin can get in the way when running your business. Instead of spending time on the shop floor or getting some well-deserved downtime, you can spend hours sorting out your finances, utilities, insurance, and everything else on a seemingly endless \u003Ca href=\"https:\u002F\u002Fbionic.co.uk\u002Fblog\u002Fbanish-stress-from-your-to-do-list\u002F\">to-do list\u003C\u002Fa>.\u003C\u002Fp>\n\u003Cp>But Bionic can take some of the strain when it comes to business admin. We can save you time and hassle when sorting your \u003Ca href=\"https:\u002F\u002Fbionic.co.uk\u002F\">business essentials\u003C\u002Fa> including \u003Ca href=\"https:\u002F\u002Fbionic.co.uk\u002Fbusiness-energy\u002Fbusiness-electricity\u002F\">electricity\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Fbionic.co.uk\u002Fbusiness-energy\u002Fbusiness-gas\u002F\">gas\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Fbionic.co.uk\u002Fbusiness-connectivity\u002F\">connectivity\u003C\u002Fa>, and \u003Ca href=\"https:\u002F\u002Fbionic.co.uk\u002Fbusiness-insurance\u002F\">insurance\u003C\u002Fa>. Leaving you more time to spend with your customers.\u003C\u002Fp>",{"name":117,"type":118,"value":119,"linkedItems":121},"Author","modular_content",[120],"author___glyn_britton",[122],{"elements":123,"system":181},{"name":124,"title":127,"linkedin":129,"twitter":132,"intro":135,"body":142,"slug":149,"image":153,"seo__meta_title":165,"seo__meta_description":168,"seo__add_no_index_tag":171,"seo__canonical_url":178},{"name":125,"type":7,"value":126},"Name","Glyn Britton",{"name":6,"type":7,"value":128},"Chief Customer Officer",{"name":130,"type":7,"value":131},"Linkedin Address","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fglyndot\u002F",{"name":133,"type":7,"value":134},"Twitter Address","https:\u002F\u002Ftwitter.com\u002Fbionic_business",{"images":136,"linkedItemCodenames":137,"linkedItems":138,"links":139,"name":140,"type":114,"value":141},[],[],[],[],"Intro","\u003Cp>Glyn is passionate about building new businesses that make things much easier for customers. He created the very first British Airways website, helped grow the early video calling service Skype, created the mobile network giffgaff, and helped create Meerkat Rewards for Compare the Market. \u003C\u002Fp>",{"images":143,"linkedItemCodenames":144,"linkedItems":145,"links":146,"name":147,"type":114,"value":148},[],[],[],[],"Body","\u003Cp>Glyn is passionate about building new businesses that make things much easier for customers. He created the very first British Airways website, helped grow the early video calling service Skype, created the mobile network giffgaff, and helped create Meerkat Rewards for Compare the Market. \u003C\u002Fp>\n\u003Cp>Glyn did lots of this work while running a small business, an agency called Albion. So he understands the pressure of finding new customers, keeping costs under control, and paying the wage bill. \u003C\u002Fp>\n\u003Cp>Since joining Bionic in 2019, Glyn has met hundreds of small business owners, face to face and online, to understand how we can make Bionic's service as useful as possible. \u003C\u002Fp>",{"name":150,"type":151,"value":152},"Slug","url_slug","glyn-britton\u002F",{"name":154,"type":155,"value":156},"Image","asset",[157],{"name":158,"description":126,"type":159,"size":160,"url":161,"width":162,"height":163,"renditions":164},"glyn-britton-new.png","image\u002Fpng",15102,"https:\u002F\u002Fassets-eu-01.kc-usercontent.com:443\u002F77bbf83a-1306-0152-fea5-3b5eaf937634\u002F79edbda3-68c5-48d6-949e-7c5809a71642\u002Fglyn-britton-new.png",107,106,{},{"name":166,"type":7,"value":167},"Meta title","Glyn Britton | Chief Customer Officer | Bionic",{"name":169,"type":7,"value":170},"Meta description","Glyn came to Bionic after success at British Airways, Skype, giffgaff, and other big brands. His expertise and passion for customer insights were key to building the Bionic brand. ",{"name":172,"type":173,"value":174},"Add no index tag","multiple_choice",[175],{"name":176,"codename":177},"No","no",{"name":179,"type":7,"value":180},"Canonical URL","https:\u002F\u002Fbionic.co.uk\u002Fauthors\u002Fglyn-britton\u002F",{"codename":120,"collection":52,"id":182,"language":52,"lastModified":183,"name":184,"sitemapLocations":185,"type":186,"workflowStep":187,"workflow":52},"3f3b6cad-f7ee-4548-a51c-248acfae295b","2024-10-09T09:22:26.4092623Z","AUTHOR - Glyn Britton",[],"author","published",{"name":189,"type":118,"value":190,"linkedItems":191},"Reviewer",[],[],{"name":193,"type":7,"value":8},"Splash Title",{"name":195,"type":7,"value":196},"Splash Subtitle","Small Business Essentials: What SMEs can learn from the world’s biggest brands about building brand loyalty",{"name":198,"type":199,"value":200,"displayTimeZone":201},"Publish Date","date_time","2023-08-14T23:00:00Z","Europe\u002FLondon",{"name":203,"type":199,"value":57,"displayTimeZone":57},"Updated Date",{"name":205,"type":151,"value":206},"URL","brand-loyalty-report\u002F",{"name":208,"type":7,"value":209},"Read Time","7 minute read",{"name":211,"type":7,"value":212},"Tags","",{"name":166,"type":7,"value":214},"How can small businesses build more brand loyalty? | Bionic",{"name":169,"type":7,"value":216},"We looked at how the world's biggest brands go about building brand loyalty to help your small business keep its customers coming back for more. Here's how to build brand loyalty.",{"name":172,"type":173,"value":218},[219],{"name":176,"codename":177},{"name":179,"type":7,"value":221},"https:\u002F\u002Fbionic.co.uk\u002Fblog\u002Fbrand-loyalty-report\u002F",{"name":223,"type":118,"value":224,"linkedItems":225},"Related Articles",[],[],{"name":227,"type":118,"value":228,"linkedItems":230},"Categories",[229],"category___business_essentials_guide",[231],{"elements":232,"system":281},{"name":233,"short_name":235,"call_to_action":238,"call_to_action_button":241,"mobile_name":244,"url_slug":247,"icon":250,"active_icon":259,"seo__meta_title":266,"seo__meta_description":267,"seo__add_no_index_tag":268,"seo__canonical_url":270,"type":271,"order":277},{"name":125,"type":7,"value":234},"Business Essentials Guide",{"name":236,"type":7,"value":237},"Short Name","Business Essentials",{"name":239,"type":7,"value":240},"Call To Action Title","Get a quote for business essentials",{"name":242,"type":7,"value":243},"Call To Action Button Text","Start a quote",{"name":245,"type":7,"value":246},"Mobile Name","Essentials",{"name":248,"type":151,"value":249},"URL SLug","business-essentials",{"name":251,"type":155,"value":252},"Icon",[253],{"name":254,"description":255,"type":256,"size":257,"url":258,"renditions":57},"business-essentials-orange.svg","Business Essentials Icon","image\u002Fsvg+xml",9734,"https:\u002F\u002Fassets-eu-01.kc-usercontent.com:443\u002F77bbf83a-1306-0152-fea5-3b5eaf937634\u002F5a7f71e7-d4d7-464e-825d-93d5aebc8fcf\u002Fbusiness-essentials-orange.svg",{"name":260,"type":155,"value":261},"Active Icon",[262],{"name":263,"description":264,"type":256,"size":257,"url":265,"renditions":57},"business-essentials-white.svg","Essentials Icon White","https:\u002F\u002Fassets-eu-01.kc-usercontent.com:443\u002F77bbf83a-1306-0152-fea5-3b5eaf937634\u002Fb0a5aa4f-48da-4411-8506-887b1d90038e\u002Fbusiness-essentials-white.svg",{"name":166,"type":7,"value":212},{"name":169,"type":7,"value":212},{"name":172,"type":173,"value":269},[],{"name":179,"type":7,"value":212},{"name":272,"type":173,"value":273},"Type",[274],{"name":275,"codename":276},"Guide","guide",{"name":278,"type":279,"value":280},"Order","number",0,{"codename":229,"collection":52,"id":282,"language":52,"lastModified":283,"name":284,"sitemapLocations":285,"type":286,"workflowStep":187,"workflow":52},"df39eb9d-e2b8-472c-9c95-6009c5744169","2022-08-25T13:11:42.0577774Z","Category - Business Essentials Guide",[],"category",{"name":288,"type":155,"value":289},"Hero Image",[290],{"name":291,"description":292,"type":159,"size":293,"url":294,"width":295,"height":296,"renditions":297},"30.png","An empty brand advertising board in a city centre with a blue filter ",1955219,"https:\u002F\u002Fassets-eu-01.kc-usercontent.com:443\u002F77bbf83a-1306-0152-fea5-3b5eaf937634\u002F02b987c8-a12d-4cdf-ad87-d164c4b6d7d3\u002F30.png",3200,1800,{},{"name":299,"type":155,"value":300},"Mobile Hero Image",[301],{"name":302,"description":292,"type":159,"size":303,"url":304,"width":305,"height":305,"renditions":306},"Bionic - Social Templates Instagram (11).png",551069,"https:\u002F\u002Fassets-eu-01.kc-usercontent.com:443\u002F77bbf83a-1306-0152-fea5-3b5eaf937634\u002Faefa9df7-1e17-4f18-97b4-de7403219af9\u002FBionic%20-%20Social%20Templates%20Instagram%20%2811%29.png",1080,{},{"name":308,"type":155,"value":309},"Thumbnail Image",[310],{"name":311,"description":312,"type":159,"size":313,"url":314,"width":315,"height":316,"renditions":317},"31.png","An empty brand advertising board in a city centre",1128837,"https:\u002F\u002Fassets-eu-01.kc-usercontent.com:443\u002F77bbf83a-1306-0152-fea5-3b5eaf937634\u002F7964a5da-0a2d-4782-b8b9-7b88acc2f273\u002F31.png",2112,1188,{},{"name":319,"type":173,"value":320},"Show on index page",[321],{"name":322,"codename":323},"Yes","yes",{"name":325,"type":173,"value":326},"Hide Splash",[327],{"name":176,"codename":177},{"name":329,"type":173,"value":330},"Hide Author",[331],{"name":176,"codename":177},{"name":333,"type":173,"value":334},"Hide Reviewer",[],{"name":336,"type":173,"value":337},"Hide Tags",[338],{"name":322,"codename":323},{"name":340,"type":173,"value":341},"Show Jump Links",[342],{"name":322,"codename":323},{"name":344,"type":173,"value":345},"Featured",[346],{"name":322,"codename":323},{"codename":348,"collection":52,"id":349,"language":52,"lastModified":54,"name":350,"sitemapLocations":351,"type":352,"workflowStep":187,"workflow":52},"blog__how_can_small_businesses_build_more_brand_lo","885ab831-b4a9-4159-ab68-a6c4f86616ea","Blog\u002FPR - How can small businesses build more brand loyalty?",[],"blog",1784910347918]